LIONS IN THE VALLEY

(winner of a 1998 Flint Area Advertising Federation ADDY Citation of Excellence)

When the Detroit Lions NFL came to town to Saginaw Valley State University for their summer training camp in 1997, WNEM 5 was an official media sponsor and given rights to produce and air a 30 minute interview/magazine-style, prime-time local special.  We came up with this open for it which features a football field being illuminated by three sets of spot lights that turn on sequentially, followed by the camera tracking behind a spinning football as it travels towards the center of the field.  As it approaches, the SVSU logo is pushed up by a Lions football helmet as transparent, curved panels of video clips circle around.  The camera and ball come to rest within the ring of panels as elements of the logo title build in three layers.   A shortend version of this open was also used within the station's evening news sports segment during the season.

Real short and real simple... a quick 5 second open during certain weather segments of WNEM's evening newscasts where their meteorologist displays selected viewer's pictures of their biggest fish catch.  Hey, some show pretty sunsets, this guy shows fish!  No attempt was exerted in creating everything in 3-dimensions, so Mr. Weatherman in the boat is just a flat panel.  As the camera sinks below the waterline, a big fish emerges from amid the murk and clumps of swaying seaweed.  It swims left-to-right then right-to-left in front of the camera until its tail fills the view, bring behind it the day's selected picture.

A specialized news segment open for WNEM's local election coverage.  We designed the original logo and split it apart in many interesting pieces that makes for a national broadcast looking logo treatment. 

NEWS 5 INVESTIGATES

(winner of a 1998 Flint Area Advertising Federation ADDY Citation Of Excellence)

Another local station brand for investigative news.  This open starts out with stock footage of a squeaky door opening from a dark roon to a smokey exterior as a 3D magnifying glass passes in front followed by each individual letter of the title streaking into place accented by bursts of light and accompanied by a driving music theme.