Silicon Magic Art Gallery

THE LENDING FACTORY

The Lending Factory, Inc., a new mortgage financing company in the Saginaw, MI area, wanted a professional treatment of their logo for an ad campaign. We came up with this winner where a bar of gold falls onto the gound with a thud that causes the scattered letters of the logo (made of of nickel and copper) to jump up into the air and settle into formation. A gold plate etched with the word "Factory" moves from behind the camera, hitting the gold bar as screws make the union permenant.

The treatment thesis was to demonstrate the solidity and wealth of this financial institution by the gold bar's weight, the monetary value inheirant in the coppr and nickel metals of the logo letters, and the surity of service by the mechanical attributes of the gear in the background churning out $20 bills.

JAY'S SPORTING GOODS

Jay's Sporting Goods, Inc. which advertises locally in the Flint/Saginaw/Bay City area of Michigan, had in the past had their logo appear either as a full-screen still or as a simple 2D DVE video movement effect. They had always wanted to have a real deer morph into the one in their logo, something not easily done in a TV station's video post-production suite. We assured them that today's desktop technology could do this affordably and with integrated 3D elements to boot.

The result is just that, a 2 second video clip of a deer walking in a field is shown, then the deer begins to morph into the logo's version as 3D elements of the rest of the logo build it up to it's final, print version form.

3ABN JULY 4th NETWORK ID

Three Angels Broadcasting Network (3ABN) recieved a fanciful and sparklie July 4th network logo from us in 1997. Their call letters explode on screen in a shower of firework sparks over a map of the US and a flag waving in the background.

PUMFORD CONSTRUCTION

Here, an excavated trench fills with concrete to form a foundation for wood frame wall construction... first a sill plate, then stud come down from above in waves, then finally the top plate. What's being built isn't known until the camera moves above to reveal the name of the comapny as a "sub-floor" moves into view. The camera continues upward, framing the completed logo.